Brand
Instant
Gain control of all permanents you own. (This effect lasts indefinitely.)
Cycling 
(, Discard this card: Draw a card.)
- CMC
- 1
- Mana cost
- Color identity
- R
- Rarity
- rare
- Set
- Urza's Saga
- Price
- $2.46
- EDHREC rank
- #10338
Brand returns all permanents you own that opponents control to your side of the battlefield — a one-sided Homeward Path effect that doubles as insurance against theft and group-hug redistribution. At one red mana with a free cycling option, Ian Malcolm, Chaotician decks run it as a near-free reset button that fits cleanly into chaos and ownership-disruption strategies.
Best Commanders
Commanders with the highest synergy
Ian Malcolm, Chaotician
Ian Malcolm, Chaotician's ability to donate permanents to opponents and then claw them back is exactly what Brand was built for — it closes the reclaim loop at instant speed for a single red mana, making it one of the most efficient pieces in the engine.
Iroh, Tea Master
Iroh, Tea Master hands permanents to opponents as a core mechanic, so Brand functions as the emergency recall valve when the board position stops being charitable and starts being dangerous.
Zedruu the Greathearted
Zedruu the Greathearted gives away permanents for value, and Brand lets you reclaim anything you've donated the moment it becomes a liability — it's a safety net that costs nothing if you cycle it away when you don't need it.
Format Analysis
Where it lives, where it can’t
| Format | Verdict |
|---|---|
| commander | legal |
| legacy | legal |
| modern | not legal |
| pioneer | not legal |
| standard | not legal |
| vintage | legal |
| pauper | not legal |
| oathbreaker | legal |
Brand is legal in Commander, Legacy, Vintage, and Oathbreaker, but its home is firmly Commander, where theft effects and donate strategies are common enough to make it consistently relevant. In Legacy and Vintage, the card sees essentially no play — the formats lack the permanent-donation engines that make Brand more than a narrow sideboard answer. In Commander, the cycling clause is what keeps it from being a pure situational card: if no opponent has anything worth reclaiming, you cycle it for one mana and move on. That floor makes Brand a low-risk inclusion in any red deck that cares about ownership.
Key Combos
Combo lines featuring this card
Price Context
Current price
$2.46 cheap tier
At $2.46, Brand sits in the cheap tier and is fairly priced for a narrow but recurring staple in its niche — it's not a card that bleeds value outside the strategies that want it, so expect the price to stay stable rather than climb.
Explore
Sources
Mentioned
- Ian Malcolm, Chaotician
- Iroh, Tea Master
- Zedruu the Greathearted
Updated . Data from Scryfall, EDHREC, and Commander Spellbook.